Published July 15, 2010 By using the wall of its Facebook page as a digital bulletin board for community and patient information, a doctor’s office in Irving, Texas, has successfully melded traditional and digital marketing practices, reports USA Today. MacArthur Obstetrics and Gynecology has more than 600 fans on Facebook and 1,600 Twitter followers. The (more …)
In real life… IRL… we know there is value to many aspects. For instance there’s value to the manufacturer of puzzles. They sell millions of puzzles to people each year… and so many people spend their time, which is valuable, putting these puzzles together. See, there’s already two kinds of value. But does a puzzle (more …)
by Brandon Cox Let’s get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without. That’s been proven enough times that it should be indisputable by now. If you’re going to write a blog on how to be a better sous chef, (more …)
All the Forrester reports and eMarketer statistics are generally gathered by a social media-friendly company using social media tools to ask questions of a social media-adept audience… but a new survey which wasn’t conducted by a social media-friendly company, Citibank, came back with some results many would find surprising. Citibank asked more than 550 small business owners (more …)
By Maggie Shiels Technology reporter, BBC News, Silicon Valley Facebook set out its stall to unseat Google and be at the heart of the web experience as it becomes more social. The world’s largest social network unveiled a series of products at its developer conference F8 aimed at helping the company achieve that goal. These (more …)
Remember when your school yearbook came out and you finally got to see it. What was the first thing you did? You looked for YOURSELF! I went to the grade I was in and searched for Mark Bortz. And the next thing I did was flip through every page looking for my picture or (more …)
Social Media Adoption By U.S. Small Businesses Doubles Since 2009 Herndon, VA – Feb 16, 2010 – American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network (more …)
When the web was introduced (web 1.0), EVERYTHING was made available to you and it quickly became overwhelming. To organize this “information overload” and connect people to people, web tools (web 2.0) were developed to form “tribes.” This encouraged sharing of information that was important to your “tribe”, and people began to listen and learn (more …)
By Jolie O’Dell A U.S. appeals court has ruled that the FCC doesn’t have the right to enforce net neutrality principles for ISPs. In this specific case, the FCC wanted to stop Comcast from controlling user traffic in instances of peer-to-peer downloading. The judge’s decision, which deals a blow to the net neutrality movement, states (more …)
Culture has been getting faster and shallower for hundreds of years, and I’m not the first crusty pundit to decry the demise of thoughtful inquiry and deep experiences. The interesting question here, though, is not how fast is too fast, but what works? What works to change mindsets, to spread important ideas and to create an audience for work that matters? What’s worth your effort and investment as a marketer or creator?