Archive for the ‘Social Media Traction’ Category

Jun
01

5 ways banks are using social media…

Many banks have started using social websites to help them with everything from healing the financial industry (more…)

May
31

7 Tips To Develop An Effective Content Deployment Strategy

Premier Companies CEO, Mark Bortz, shares 7 tips to develop an effective content deployment strategy. (more…)

May
31

Creating Content Part 6 | Earning Attention Building Trust

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Mark tells us that when potential clients are ready to make a buying decision, you want them to think of you as the best solution.  But how does one do that?  By engaging in the process of listening and providing feedback your reputation as a trusted source of free and valuable information will grow. (more…)

May
29

Creating Content Part 5 | What is Social Search

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.
In this segment Mark explains that the “ultimate advantage” of social marketing is “Social Search”.  The dynamic of social decision making, which simply put is the natural impulse of people to ask their family and friends for recommendations. (more…)
May
28

Creating Content Part 4 | Familiarity Breeds Affinity

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Kathy asks Mark about his recommendation for delivering free, valuable information.  Mark explains that by delivering free, valuable information to your audience on a regular basis you reinforce a positive assoication with your name and/or your brand. (more…)
May
26

Creating Content Part 3 | Are You Talking Too Much?

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Kathy asks Mark about his recommendation for how often content should be introduced into your social media system…and why. (more…)

May
25

Creating Content Part 2 | Engage the Eyes & Ears

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Kathy asks Mark, “What is the most effective medium for delivering content?” (more…)

May
24

Creating Content Part 1 | Get Their Attention

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Kathy asks Mark about how to create content that will get keep an audience engaged. (more…)

Apr
23

5 reasons to use numbers in headlines


by Brandon Cox

Let’s get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without. (more…)

Apr
23

5 surprising social media business stats

All the Forrester reports and eMarketer statistics are generally gathered by a social media-friendly company using social media tools to ask questions of a social media-adept audience… (more…)