Archive for the ‘Campaign Ideas’ Category

Jul
20

Prescribing Social Media for the Doctor’s Office

Published July 15, 2010

By using the wall of its Facebook page as a digital bulletin board for community and patient information, a doctor’s office in Irving, Texas, has successfully (more…)

Jun
01

5 ways banks are using social media…

Many banks have started using social websites to help them with everything from healing the financial industry (more…)

May
26

Creating Content Part 3 | Are You Talking Too Much?

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Kathy asks Mark about his recommendation for how often content should be introduced into your social media system…and why. (more…)

Apr
29

Social Media Case Study | The Fiesta Movement

How do you get people really excited about a car that isnt even going to hit US shores for a year? We {Ford Motor Company} decided we’d ship over a few from Europe, give them to a handpicked group of social media butterflies, and make them fall in love with it. For six months, they put the Fiesta through its paces, and brought their friends and followers along for the ride. While they completed missions, recorded them and shared over 31,000 pieces of content across many popular social networks, the command center for this entire program was a micro site called fiestamovement.com.

Apr
18

names… names… names…

Remember when your school yearbook came out and you finally got to see it.  What was the first thing you did?  You looked for YOURSELF!   (more…)

Apr
14

use of Social Media doubles

Social Media Adoption By U.S. Small Businesses Doubles Since 2009

Herndon, VA – Feb 16, 2010
– American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. (more…)

Mar
13

without a platform… there’s no trust

Social Media Traction is so many things, but what it mostly is… is a platform.

You see, the space shuttle can’t launch into space unless it’s mounted securely to a stable platform. (more…)

Feb
25

When haste doesn’t make waste

Malcolm Gladwell writes in his book ‘blink’ that “decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.” (more…)

Oct
15

Gary Chapman Autographs Guitar For Contest Winner Dustin Winters


www.MarksGuitarStuff.com donated a Fender guitar to Gary Chapman who autographed it and gave it away to his 3000th ‘friend’ on Facebook.  Dustin Winter of Columbus, Indiana.

Follow this link to get Social Media Traction.

Sep
30

Twitter & Non-Profits

Here’s how a non-profit used Twitter to raise funds and attract donors.

Follow this link to get Social Media Traction