Published July 15, 2010
By using the wall of its Facebook page as a digital bulletin board for community and patient information, a doctor’s office in Irving, Texas, has successfully (more…)
Premier Companies CEO, Mark Bortz, shares 7 tips to develop an effective content deployment strategy. (more…)
In this segment Mark tells us that when potential clients are ready to make a buying decision, you want them to think of you as the best solution. But how does one do that? By engaging in the process of listening and providing feedback your reputation as a trusted source of free and valuable information will grow. (more…)
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.
In this segment Kathy asks Mark, “What is the most effective medium for delivering content?” (more…)
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.
In this segment Kathy asks Mark about how to create content that will get keep an audience engaged. (more…)
How do you get people really excited about a car that isnt even going to hit US shores for a year? We {Ford Motor Company} decided we’d ship over a few from Europe, give them to a handpicked group of social media butterflies, and make them fall in love with it. For six months, they put the Fiesta through its paces, and brought their friends and followers along for the ride. While they completed missions, recorded them and shared over 31,000 pieces of content across many popular social networks, the command center for this entire program was a micro site called fiestamovement.com.
Let’s get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without. (more…)