Published July 15, 2010
By using the wall of its Facebook page as a digital bulletin board for community and patient information, a doctor’s office in Irving, Texas, has successfully (more…)
Premier Companies CEO, Mark Bortz, shares 7 tips to develop an effective content deployment strategy. (more…)
In this segment Mark tells us that when potential clients are ready to make a buying decision, you want them to think of you as the best solution. But how does one do that? By engaging in the process of listening and providing feedback your reputation as a trusted source of free and valuable information will grow. (more…)
How do you get people really excited about a car that isnt even going to hit US shores for a year? We {Ford Motor Company} decided we’d ship over a few from Europe, give them to a handpicked group of social media butterflies, and make them fall in love with it. For six months, they put the Fiesta through its paces, and brought their friends and followers along for the ride. While they completed missions, recorded them and shared over 31,000 pieces of content across many popular social networks, the command center for this entire program was a micro site called fiestamovement.com.
Let’s get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without. (more…)
By Maggie Shiels
Technology reporter, BBC News, Silicon Valley
Facebook set out its stall to unseat Google and be at the heart of the web experience as it becomes more social.
The world’s largest social network unveiled a series of products at its developer conference F8 aimed at helping the company achieve that goal.
These tools will make it easier for users to take their friends with them as they browse the web.
“We are building toward a web where the default is social,” said Mark Zuckerberg, Facebook’s founder. (more…)
Remember when your school yearbook came out and you finally got to see it. What was the first thing you did? You looked for YOURSELF! (more…)
Social Media Adoption By U.S. Small Businesses Doubles Since 2009
Herndon, VA – Feb 16, 2010 – American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. (more…)
When the web was introduced (web 1.0), EVERYTHING was made available to you and it quickly became overwhelming.
To organize this “information overload” and connect people to people, web tools (web 2.0) were developed to form “tribes.” (more…)