Premier Companies CEO, Mark Bortz, shares 7 tips to develop an effective content deployment strategy. 1. Be Relevant…offer your audience valuable information for free. 2. Offer content in a variety of mediums…audio, video, text, etc. 3. Use stories to give meaning to the information that you’re sharing. 4. Be Consistent. 5. Guide Your Visitors To (more …)
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz. In this segment Mark tells us that when potential clients are ready to make a buying decision, you want them to think of you as the best solution. But how does one do that? By engaging in the process of listening and providing feedback your reputation as (more …)
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz. In this segment Mark explains that the “ultimate advantage” of social marketing is “Social Search”. The dynamic of social decision making, which simply put is the natural impulse of people to ask their family and friends for recommendations.
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz. In this segment Kathy asks Mark about his recommendation for delivering free, valuable information. Mark explains that by delivering free, valuable information to your audience on a regular basis you reinforce a positive assoication with your name and/or your brand.
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz. In this segment Kathy asks Mark about his recommendation for how often content should be introduced into your social media system…and why.
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz. In this segment Kathy asks Mark, “What is the most effective medium for delivering content?”
Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz. In this segment Kathy asks Mark about how to create content that will get keep an audience engaged.
How do you get people really excited about a car that isnt even going to hit US shores for a year? We {Ford Motor Company} decided we’d ship over a few from Europe, give them to a handpicked group of social media butterflies, and make them fall in love with it. For six months, they (more …)
What is the Return On Investment for having lights in your office? It seems like a dumb question until you try reading quarterly reports in a dark room. Seriously, what would be your first thought if you walked into an office building with no internal lights…and ta-da, this is going to be your new workspace!? (more …)
A brief conversation with Kelly Gilfillan & Susan Taylor Leathers, the executive team behind BrentwoodHomePage.com